LA – Colour theory Q3

TASK Design a book cover for one of the following: a.) “To the Lighthouse” by Virginia Wolf: use complementary colours to express anguish and uncertainty.b.) “The Maiden’s Tale” by Margaret Atwood: use analogous colours with a contrasting accent to express disagreement and discontent.c.) “The Little Prince” by Antoine de Saint-Exupery: use secondary colours to express naivety, honesty and […]

LA – Colour Theory Q2

TASK Use a colour photo of your choice and create the following colour effects (as per Nigel French’s video) – you should hand in four separate works of the same photo with the following effects: Create an “Andy Warhol” look Apply a sepia look Split toning of the image Freestyle: a colour effect of your choice Andy […]

LA – Colour Theory Q1

Task: Having watched the video with Nigel French – describe, in your own words, what each of these colour systems means: RGB and CMYK. Make use of Kuler and develop four different colour schemes. You must hand in screen shots of your schemes as done with Kuler: Monochromatic Complementary Triadic Analogous RGB RGB stands for red, green and […]

L A – The Anatomy of Type

TASK: For this assignment, you need to explain the anatomy of type in a visual way. Use a single typeface or compare up to three different typefaces – enlarge or reduce, cut out sections or overlap parts – anything that helps explain the terms to the viewer. Use a maximum of three colours to full […]

L A – Expressing Meaning

TASK: The words I chose are: Elimination and Repetition. The task of making your own word became much more difficult than I had thought. Most of what I could come up with was already in the dictionary from before. After much thinking, I came across the word “bile”. Like in driving a car. I created […]

L A – Creating a CD cover

TASK: 1.Design a CD cover for a fictitious band called “The Typos”. You may determine the title of the CD as well as any one of the following genres for the band:  Indie Rock, Electronic or Hip-Hop. 2.Use a visual and typography to design the CD Cover and remember to make the type work with […]

LA – UNDERSTANDING IDEALS

TASK: Visit a popular store, like an Apple, Nike, Levi, H&M or an Ikea store. The brand should be well-known and you must visit a shop where their products are being displayed or distributed. In smaller towns you may not have access to these stores, in this case you will need to find a section […]

LA – CREATING A LOGO USING GESTALT PRINCIPLES

Look at the following 7-eleven logos and consider their shape, form and simplicity of design. The way they communicate and are recognizable. Both logos are simple, clean and easy to recognize. The color scheme makes them easy to see from a distance and fits very well to each other. The first thing you see on […]

LA – UNDERSTANDING POSITIONING

Question 1: Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one). Coca Cola: The Coca Cola logo is clean and simple. It is very recognizable with its red color. The logo is well marketed through television and media. You associate the […]

L A – sketching techniques

Question 1 You are briefed to do an illustration for fruit juice packaging (orange and banana flavour). The name of the product is: Loose Juice. Draw at least 15 scamps (they can be A6 size each) of what the label will look like. Remember to include the fruit, the name of the flavour and the […]