L A – Packaging

TASK: Using the logo you created in Week 1 and the brochure you designed in Week 2, think about your brand and design packaging for your product. Remember that you can decide about the detail of your product. Design the product in 4 steps.

Step 1 Exploration

Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.

Step 2 Brand integration

Choose one of your thumbnails and refine your design. Place it next to your brochure and logo and see how you can merge your design with the brand identity. Also, what fundamentals of the brand can you draw from and use in your design?
Hand in a picture of your thumbnails, mock-ups, logo and brochure together.

Step 3 Design

Now design your packaging properly, using any design application of your choice (or a combination of e.g. Photoshop, InDesign and Illustrator). Export the flat design as a PDF.

Step 4 Presentation

Make a life-size mock-up of your final design and take photographs of it. Remember that you can take more than one photo to show the different angles and sides of the packaging. Here your presentation skills are vital. How do you present the final mock-up in a photo to reflect the true essence of your design?

The final design is made in a miniature versjon of the product.

This is product is dog food and not a snaks so the bags should be big, like 15-20kg. Since I don’t have a printer that can manage the prints I need to make a full versjon of the product I decided to make a mini version.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s