LA – CREATING A LOGO USING GESTALT PRINCIPLES

Look at the following 7-eleven logos and consider their shape, form and simplicity of design. The way they communicate and are recognizable. Both logos are simple, clean and easy to recognize. The color scheme makes them easy to see from a distance and fits very well to each other. The first thing you see on both is the number 7, because of the red and orange color. The green color harmonizes well as the background color and in the word ELEVEn. The logos basically say nothing about what kind of store this is or what they sell. But the first … Continue reading LA – CREATING A LOGO USING GESTALT PRINCIPLES