LA – UNDERSTANDING POSITIONING

Question 1: Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one). Coca Cola: The Coca Cola logo is clean and simple. It is very recognizable with its red color. The logo is well marketed through television and media. You associate the logo with friendship, family, happiness, activities and Christmas. During christmas holidays they drive tours with their famous Christmas trucks around the world. The brand is one of the world’s most famous companies. The products are available in all countries all over the world. They have … Continue reading LA – UNDERSTANDING POSITIONING